"The UK’s leading fashion trade show"

Pure London is the UK’s leading fashion trade show. Uniting the entire fashion supply chain under one central London roof, it is the only UK show to offer ready-to-wear collections and fashion sourcing side-by-side. Hosted together with Pure London, Pure Origin brings the entire fashion supply chain, from fibre to finished collection, under one central London roof. The Festival of Fashion brings newness, inspiration, and innovation to the halls of Olympia London twice a year, in February and July, bringing the latest insights for the seasons ahead. Each year, we welcome over 17,000 visitors and host a curated line up of over 1,300 ready-to-wear collections across women’s, men’s and children’s fashion and over 150 suppliers and manufacturers within Pure Origin.