PRINT4ALL has been a premiere event for the package printing and converting industries. It has been integrated into the Print4All project, focusing its offerings on rotogravure, flexography and hybrid technologies meant for package printing and labelling as well as converting technologies. Converflex refocuses the industry's attention on the role of printing and converting technology in the development of successful, innovative packaging communication. Converflex serves a market generating over € 97 billion in revenues in Europe and employing more than 477,000 people, with Italy at the leading edge.