What is B2B Matchmaking Services B2B matchmaking is a scheduled program that is provided by the organizer to facilitate business meetings that will be done by the exhibitors and visitors during the exhibition. The exhibitor and visitor can also attend free technical product presentation . Business matchmaking is a highly focused form of B2B networking that has become a valuable and integral part of many business conferences. In as little as 20 minutes, entrepreneurs and business professionals can identify and launch potentially rewarding B2B cooperation and business partnerships. B2B matchmaking is a fast and easy way to introduce your business to both potential partners and new markets.